High Risk Merchant Accounts
Online businesses, by definition, incorporate more risk to the credit card processor than conventional businesses. These businesses are considered high risk merchant accounts because of high sales volumes and the susceptibility to fraud due to the “card not present” environment. High risk merchant accounts can earn enormous revenue but often encounter difficulty accepting online payments due to a lack of processors willing to accept certain industry risks. Any businesses with one or more of the following characteristics can be categorized as a high risk merchant business:
- The merchant is not registered as required by law.
- The merchant is blacklisted by merchant account providers/credit card processing companies for reasons of bankruptcy, fraudulent dealings, etc.
- The merchant’s credit history is inconsistent.
- The merchant’s business is in any of the following industries: telemarketing, travel, online pharmacy, gaming, ticketing, entertainment, downloadable software, adult, credit repair, loan modification, etc.
- The merchant generates large volumes of sales resulting in a large number of transactions; this is likely to lead to increased instances of fraud and numerous charge-backs.
- The merchant processes an insignificant volume of sales and fewer numbers of transactions. Such a business may not be able to afford the heavy expenses involved with the purchase of fraud screening software/tools and other miscellaneous features as well as making payments required towards third party processor fees.
Who Are the High Risk Merchants?
Vendors engaged in the following businesses online are often classified as high risk merchants:
- Adult entertainment
- Travel
- Pharmacy
- Collections
- Online casinos and gaming
- Telemarketing
- Tobacco and cigarettes
- Replica products
- Online auctions and debt services
- E-wallet and E-cash
- ISP and hosting services
- Online dating services
Businesses in these industries are not automatically considered high risk merchants. The degree of risk varies from one merchant to another depending on a host of factors, including banking or aggregation parameters.
Credit Card Processing
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